I have remarked to my peers a number of times in the last year or so, as well as to winemakers from both this country and others that we, Americans, are starting to really understand how vineyard sites matter. Now I know that those of us in the trade, as well as serious wine lovers know that. We know you can neither switch out a Suchots for a Beaux Monts just because they both say Vosne Romanne, nor a Rabaja for an Ovello because they both say Produttori on them. However, for many wine drinkers, even fairly serious ones, that might not be so obvious.